Technology & Timing in Creative Design

Featuring Alexa: The Future of AI

 

 

The first case I dove into this week was Featuring Alexa.  A music group in London, Too Many T’s, who is recognized for their creative videos wanted to take song features to the next level.  They created “Featuring Alexa,” which literally features Amazon’s Alexa rather than another artist. I thought this was really cool because of all of the different industries we are seeing Artificial Intelligence now.  You can watch the video here to check it out for yourself.  Relating this into the beauty industry, we have been seeing a ton of A.I. and A.R., so I think to incorporate this technology trend into music, too was interesting.  Nowadays, aside from digital voices, we are even seeing digital influencers. It seems as though technology is setting all of the trends whether it’s in music, design, or even beauty.  

 

Professor Shu-Chang Kung

 

 

The profile I dove into this week was Professor Shu-Chang Kung from Taiwan.  I thought his interview answers were very interesting, especially when he mentioned AI.  When asked which developments will influence the design of fair stands in the future, Kung stated, “I think the use of advanced self-learning AI and media technologies designed to stimulate emotions and touch us, will be the biggest challenges of the future.”  From him saying this, I believe everyone knows that AI really is our future and it will be challenging to adjust. One day, I believe that everyone in the workforce will have to change the way they do things with A.I. on the rise. Not only will we see it in the creative industry, but we will also be seeing more of it in medicine and even finance.  

 

Timing in Campaigns

 

 

Additionally, Kung stated that a good spatial communication design should bring together many different aspects, such as branding, media, etc.  This leads into the next case study that I thought was very interesting this week. This was where a health insurance company was looking for a way to spread awareness of health issues and decided to use a fictional interactive story with zombies hunting healthy people and website visitors had to help them virtually escape.  I think this was a great marketing tactic and really brought together those different aspects like Professor Kung had mentioned. This campaign did a great job of tying in the media as it happened right before Halloween, which I thought was a great idea. Overall, I thought this campaign was strategically put together. This was not a campaign that would be great for Christmas time, for example. That being said, it is crazy how just the timing of something, or something as miniscule as timing can make something either super successful or not.

 

I am curious to hear what you all think about the future of A.I. in different industries.  Let me know your thoughts on it, as well as if you agree that design is successful when pulled together with many different aspects in mind.